What consumers think about your business and your products is key in developing marketing strategies that will boost your business, and allow you to retain and attract more customers. Consumer perception and preference surveys allow greater insight into buying behaviours, product attractiveness and sales margins.

Internal and external stakeholder analysis allows you a 360° view of all stakeholders your company interacts with. This includes employees, customers, suppliers and the public / general stakeholders, depending on the type of business or market you work in. Stakeholder perception surveys cover the core issues important to an organisation. They identify areas that necessitate improvement and can enhance the effectiveness of your marketing strategies. These analyses are often done in a combination of qualitative and quantitative research.

Market assessments focus on understanding the customer, the company and the competition. Considering that new businesses or a change in business strategies is often a very expensive exercise, testing new ideas before entering the market allows for greater ease-of-mind and the development in a shift of focus if needs be.

Measuring customer satisfaction provides an indication of how successful an organisation is at providing products and/or services to the marketplace. A Customer Satisfaction survey is a process of discovering whether or not a company's customers are happy or satisfied with the products or services received from the company. It may be conducted face to face, over the phone, via email or internet, or on handwritten forms. Customer answers questions which are then used to analyse whether or not changes need to be made in business operations to increase overall satisfaction of customers.

Developing and sustaining a good brand is important for all businesses but more especially franchises, where different branches operate in different environments but should also follow certain guidelines as to the physical appearance of the building, the products displayed and the staff. Working off a predetermined list of requirements, auditors can score, analyse and provide feedback into the actuality on the ground that many companies do not have when working from a head office in another town or country.

Want to know how the price of your products compares to others in the market? Price monitoring shows the data and trends for product pricing over a period of time and a number of outlets as specified by the customer.

What better way to determine the level of service received by your customers than getting first hand insight into how customers are treated, what the business environment is like for them and how they experience the overall service? Mystery shoppers are researchers, pretending to be normal customers performing specific tasks- such as purchasing and/or enquiring about products and services or registering complaints and then provide detailed reports or feedback about their experiences with employees, the products & services offered and the general perception of the exterior and interior of the organisation or branch.

Employees are a business’ greatest asset. The level of satisfaction of employees will greatly contribute towards a business achieving its vision and mission. Employee surveys is a workplace approach designed to ensure that employees are committed to their organisation’s goals and values, motivated to contribute to organisational success, and are able at the same time to enhance their own sense of well-being. Qualitative and quantitative research can be used to obtain the information.

Businesses can achieve its objectives more easily if it has a good reputation among its stakeholders, especially key stakeholders such as its customers, opinion leaders in the business community, media, suppliers and current and potential employees. Often a mix of qualitative and quantitative methodologies is used to gather the wide range of opinions.

These are discussions/interviews of a qualitative nature and allow for more in depth results than the average quantity based survey. It provides explanations that may not always be visible from conducting standard surveys.

Whether you are working on a product concept, changes to your existing products, an ad campaign or a new logo, getting feedback from your target market before you bring it to the world can save you a lot of time and money. You’ll learn what most appeals to your target market, and you’ll be able to get more explicit feedback about why people prefer one concept over another.

BIA has a good network of enumerators or fieldstaff who are situated in most towns across Namibia. With their assistance any type of data can be obtained and verified. Furthermore, we specialise in capturing any type of data accurately and we can either analyse it with user-friendly charts and diagrams or prepare the data for further analysis by our clients.